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1

0:00/1:34

As a business leader, you can't predict the scope of the news you'll have to break sometimes. But you can learn ahead of time how to break it.

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break
소식을 알리다

It goes like this:

- Bad news? Get to the point quickly, so as to limit anxiety and bad feelings.
- Good news? Share it strategically, so as to maximize excitement and enjoyment.

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so as to 동사
~ 하기 위해서

2

0:00/1:34

Over the past year, sadly, we've had the opportunity to see a lot of CEOs share bad news with their teams, for example, in the form of layoff notices. Having read quite a few of these, I think we can come away with a simple rule, which is to share the news quickly and cleanly -- and to make sure those who are affected know their status as soon as possible.

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layoff
해고, 강제 휴업

Stripe. CEO Patrick Collison's email read: "If you are among those impacted, you will receive a notification email within the next 15 minutes." (Actually, Collison gets extra credit for crafting a layoff notice email that's so humane that you can almost forget people are losing their jobs when you read it.)

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humane
인도적인, 인정 있는

3

0:00/1:34

We have a fantastic example to share, and frankly it's one I found while digging through the proverbial history books to realize that 20 years ago, Steve Jobs made a big announcement that was both widely anticipated and also pretty clearly the kind of news that fell into the "good" category.

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proverbial
속담에도 나오는, 유명한
anticipated
기대하던, 대망의

So, how did Jobs reveal the good news? He did it by building anticipation for 17 full minutes, going on about a series of iTunes and iPod features that created excitement at the time but seem anachronistic to modern eyes and ears.

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anachronistic
시대착오의, 시대에 뒤진

4

0:00/1:34

Only then, did he tee up the real news with 5 milestone words and share the news everyone was waiting for:

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tee up
공을 티 위에 올려놓다[칠 준비를 하다]

“There is one more feature... And this feature people thought we would never add until until this happened. I'm here to report to you today that this has happened... iTunes for Windows is probably the best Windows app ever written.“

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5

0:00/1:34

So let's recap:

- Bad news? Communicate it clearly, quickly, and cleanly.
- Good news? You have the freedom and the opportunity to stretch things out, making it more enjoyable and memorable, and maybe even to the point that people will remember it or even write about it years from now!

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recap
요점을 되풀이하다

Here's the Jobs video from 2003. The part where he makes the big announcement comes around minute 17. But the whole thing is interesting for nostalgic and instructional purposes.

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nostalgic
향수 어린
instructional
교육용의